Photos have been posted on the social network depicting Natakhtari lemonade sold in Italy with the label in Russian. The author of the post and photo Giorgi Khukhia saw the product in Rome's supermarkets. "Commersant" tried to find out how the Georgian lemonade with the Russian label appeared in  the European retail chain. As turned out, Natakhtari company (JSC Lomisi) had no information about this fact. Nikoloz Khundzakishvili, corporate affairs director at the company, says that the company didn’t allow Russian dealers to export lemonade labeled in Russian.

 “We export our products to the EU country in full compliance with labeling standards, using English. There is no Russian dealer who covers Italy, in this case we are dealing with  parallel export as we have other dealers in Italy,"- Khundzakishvili notes.

When asked what would be the company’s response to the above-mentioned fact, Nikoloz Khundzakishvili says:

"We are evaluating the extent of a possible threat, if it is a single case, it does not create a problem. Preventing such isolated cases is usually difficult, ”Nikoloz Khundzakishvili points out.