Pepsi has a new logo

Pepsi has a new logo

access_time2023-03-29 17:00:27

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling.

The new logo, which replaces one  used since 2008, has a bold "PEPSI," centered in a black-bordered circle over red, white and blue stripes. The  current logo displays the word "pepsi" in a leaner font, alongside a globe with more muted colors. 

The goal in reimagining the logo was to infuse "great energy and confidence and boldness," PepsiCo chief design officer Mauro Porcini told USA TODAY.

PepsiCo will begin making use of the new logo this fall in the U.S. and Canada, on "electric" blue and black cans and in promotions. PepsiCo will roll out the logo internationally in 2024.


The company began rethinking its branding over the last few years. Focus groups liked the past logos with the word "Pepsi," inside a globe, Pepsi chief marketing officer Todd Kaplan said.


თეგები:
commersant




Similar News

up