"The winter season has failed as it started snowing too late, the season has already ended in Bakuriani, the last few days and the winter season will end in Gudauri as well " - Tsotne Japaridze, the founder of the tourist company "Traffic Travel", told "Commersant". In his words, such a late start of the season and such early end is anomalous .

"It's hard to sum up as due to the weather, the winter season was in jeopardy, now we can say that it has failed. In Gudauri and Bakuriani, the season opened in early February, in Bakuriani it doesn’t snow, the season lasted about a month and a half.

Apart from that, the resorts were infrastructurally unprepared, a marketing campaign has not been conducted on the target markets such as Dubai and the Persian Gulf countries," - Tsotne Japaridze notes.

He stresses that a lot of Europeans and Americans live in these countries and for them Georgia is a very good alternative as a flight takes less time and costs are lower compared to Europe but Japaridze adds that no marketing campaign was conducted either last year or this year.